For four decades, Bruce has developed and leveraged strong business relationships with influential decision makers across the automotive aftermarket industry, including the vendor/supplier community, major retailers and big-box operators, regional consolidators, program group and warehouse distribution organizations, and professional service providers and repair shops. Today, those relationships, coupled with the respect and credibility he has earned within the industry, help him open many doors that others often find closed.

Sales Development

Bruce has developed high-performance sales teams around the world.

In North America alone, he has created, merged, expanded, restructured, and directed more than 15 sales organizations. Globally, Bruce has built five international sales teams to drive growth in Central America, South America, Europe, and the Middle East.

To achieve these results, Bruce builds sales teams rooted in discipline, accountability, and the principles of value- and fact-based selling. For decades, his creative compensation programs have consistently generated new business opportunities—and his customer-first mindset has developed trust, confidence, and respect between customers and his sales teams.

Go-To-Market Strategies

Over four decades, Bruce has successfully launched over 20 new brands and products into the aftermarket—generating an estimated $1B in annual revenue.

His strategic vision has helped manufacturers, major retailers, big box customers, and program distribution groups reposition themselves for growth and profitability. Customers around the world recognize Bruce for his ability to develop innovative, tailored strategies to improve brand awareness and grow market share.

Triage and Turnaround

Bruce works with underperforming business units to improve profitability, increase top-line revenue, expand market share, and compete in a dynamic and competitive environment.

To turn these businesses around, he focuses on restructuring organizations, improving processes, managing change, and developing new business and marketing initiatives. Many of these initiatives include creative compensation plans, rebranding efforts, promotions, product and technology launches, market channel expansion, digital marketing and social media campaigns, and best-of-breed customer engagements.

In one of Bruce’s more recent achievements, he helped a large aftermarket manufacturer, fresh off bankruptcy, re-engineer the business and prepare for an eventual sale, where it generated significant equity for the company’s financial sponsors—all within 18 months.